No two businesses are the same. The
challenges, opportunities, and structure of each company are in one way or
another unique from its competitors and others. Since each business is
different, a unique approach is required when any given business is trying to
deal with a current problem or assess their viability in the future. The
consulting industry exists to help businesses tackle these issues, but not
every consulting job is going to be the same. Small business consulting is
going to require a different approach and frame of mind compared to working
with big businesses.
What is consulting? Well, consulting is the
process of offering expert advice or facilitative assistance to help businesses
examine the problems that are holding them back now as well as the
opportunities they may have in the near future. The concept behind small
business consulting is no different; however the approach may vary from that
used with big businesses. A typical consulting approach looks like this:
- Getting to know the business
- Assessing problems and opportunities
- Perform an analysis
- Develop a plan to conquer issues
- Implement, track, and adjust the plan
While many small business consulting firms
will use the above process, the exact path it follows may differ from client to
client. The process will work much differently with small businesses
especially. For starters the process will be much quicker because the initial
“get to know the business” phase will go much faster with a small business.
Also, when consulting with the client regarding their view of the company there
are likely to be fewer individuals to have to spend time consulting with.
Small business consulting is exactly what
it sounds like, consulting services that are provided to small or start-up
businesses. Many small business consulting firms specialize in working with
companies that have 100 or fewer employees and have relatively modest sales
figures year after year. Many small business consulting groups focus on
providing the following services:
- Design business plans
- Develop marketing strategies
- Create marketing plans
Not every small business consulting group
provides the same level or type of support to their clients. Some will go above
and beyond to offer other services such as:
- Web design
- Web hosting
- Search engine optimization
- Blog marketing
Many small business consulting groups focus
on providing small businesses with a support staff and infrastructure support
that mirrors that of big businesses, but which would be impossible for start-up
businesses to have given their limited finances.
Brim Consortium only the best to provide support and know-how to our clients. These consultants
aren’t just your Average Joe who walked in off the street. Rather, they are
individuals who have vast experience in business and will be able to impart
their knowledge to small and start-up businesses. Many consultants have the
following experience behind them:
- 5 or more years of on-the-job experience
- Business Administration degrees
- Relevant Qualifications
- Experience in all sectors of business, for example in sales, marketing, and finance
- Experience with businesses facing different levels of growth, for example start-up, growth, or maturity
Lastly, Brim Consortium is
different from other forms of consulting because small businesses are uniquely
positioned in the marketplace. Their small size provides them the flexibility
to react quickly to changes in the market place and exploit opportunities with
lighting fast ability. Small business consulting groups can help small
businesses overcome the problems that might be limiting their growth, and
prepare them to quickly take advantage of opportunities in the future.
